Territorio creativo

weloveadvertising: La piramide de Maslow vista desde las...

Wed, 15 Feb 2012 17:44:30 +0100

weloveadvertising:

La piramide de Maslow vista desde las necesidades de las redes sociales.

Maslow’s hierarchy of needs & Social Media =)

Public Opinion Rejects Facebook Timeline [INFOGRAPHIC]

Wed, 08 Feb 2012 19:36:55 +0100

What do you think about new Facebook TimeLine?

Infographic by: SodaHead

Do you know how does Facebook make money? 85% of its revenue in...

Mon, 06 Feb 2012 18:37:02 +0100

Do you know how does Facebook make money?

85% of its revenue in 2011 comes from advertising!

Is Pinterest the Next Social Commerce Game Changer?

Tue, 31 Jan 2012 12:02:07 +0100

Source: monetate.com

Facebook 2011 yearbook

Mon, 23 Jan 2012 19:15:19 +0100

2011 has been a good year for Facebook: it grew 7 users per second and now has more than 800 million users.

This infographic by socialbaker shows top ranks of countries and brands, and most checked-in places.

Enjoy it!

Special infographic by socialBakers

Socialbro User Guide: How can real-time analytics for Twitter be useful for you?

Tue, 17 Jan 2012 18:10:07 +0100

Socialbro User Guide: How can real-time analytics for Twitter be useful for you?:

socialbro:

SocialBro now has real-time analytics for your Twitter community. You can visualize in real-time:

Who is currently on-line

The total number of followers of the on-line users

Number of on-line users per second

The top languages of these users

The apps and clients most used

Check…

#Socialholic: all you need to know about Social Media Marketing

Thu, 12 Jan 2012 17:57:30 +0100

#Socialholic is now available for purchase, the book by Fernando Polo and Juan Luis Polo which covers all of the Territorio creativo know-how. An essential book which demonstrates with criteria the digital universe which moves us.

Find all the information about the book, its authors, its protagonists, and much more, here

How to build an All-Star Social Media Team: The ‘Digital...

Thu, 05 Jan 2012 11:30:23 +0100

How to build an All-Star Social Media Team:

The ‘Digital Native’
The Coordinator
The Communicator
The Product Expert
The Analyst

Read the full article at Salesforce.com

Today Phil Gonzalez and Juan de La Cruz have visited our offices...

Tue, 27 Dec 2011 18:50:48 +0100

Today Phil Gonzalez and Juan de La Cruz have visited our offices to give us a painting acquired from the art exhibition organized by Wirality charity in which the proceeds have gone to the Lowe Syndrome Association of Spain.

For more information about the project please visit the following website: Wirality

Photo taken by Mari Cruz Polo (@mcruzz) on Instagram

23 Brands Using Instagram And What They're Doing Right

Thu, 22 Dec 2011 18:29:16 +0100

The brilliance behind the Polaroid camera was instant gratification. No wonder Instagram has adopted the nostalgic camera tech as it’s logo inspiration.

Instagram has indeed captured the childlike wonder of many iPhone users (yes we know, they NEED an adroid app). How many? Well, even though the 6 person company will be a year old in October 2011, they are on the verge of 10 million total users and have over 200 million photos uploaded so far.

That’s 15 photos uploaded per second.

Momentum? Check.

And along the way, more than a few brands have noticed the hottest photo sharing app out there.

Nº 15 - NH_Hoteles (@NH_Hoteles)

Total photos: 171
Followers: 459
Following: 366

Wake up to a better world ;)

http://www.WakeUpPics.com

Published by: SocialFresh

carlosjimeno: Así viene @silviaranaz a #TcDesayunos ¡Olé!...

Fri, 02 Dec 2011 11:11:07 +0100

carlosjimeno:

Así viene @silviaranaz a #TcDesayunos ¡Olé! (Taken with Instagram at Territorio Creativo 5a Era)

Cool!

Photo: @MarinaMarsella Instagram

Fri, 25 Nov 2011 18:10:00 +0100

Photo: @MarinaMarsella Instagram

Are bloggers the curators of the XXI Century? Does this affect...

Thu, 24 Nov 2011 19:13:00 +0100

Are bloggers the curators of the XXI Century? Does this affect how work is recognised?

Photo: @martaabella

Tumblr Numbers: The Rapid Rise of Social Blogging [INFOGRAPHIC]

Fri, 18 Nov 2011 14:11:47 +0100

Tumblr Numbers: The Rapid Rise of Social Blogging [INFOGRAPHIC]:

tamaralucas:

Great!

solsolsolillo: Don’t touch me!!! Virus and tech germs… remember...

Thu, 10 Nov 2011 17:21:40 +0100

solsolsolillo:

Don’t touch me!!!

Virus and tech germs… remember to wipe your keyboard, please!!!

(vía: Mashable)

Customer Data, Social Media Top Marketing Priorities for CMOs Worldwide

Mon, 07 Nov 2011 17:53:46 +0100

Customer Data, Social Media Top Marketing Priorities for CMOs Worldwide

Where should you post your status? Vía: BreakingCopy

Fri, 04 Nov 2011 16:20:16 +0100

Where should you post your status?

Vía: BreakingCopy

Mahatma Gandhi Vía @goodmorningkids en #TcSchool

Thu, 03 Nov 2011 18:33:04 +0100

Mahatma Gandhi

Vía @goodmorningkids en #TcSchool

Hightlights from the TcTalks on 27th October 2011: 1. Media...

Wed, 02 Nov 2011 19:23:00 +0100

Hightlights from the TcTalks on 27th October 2011:

1. Media Markt: Raul Orejas SM Strategyst at Territorio creativo spoke about Media Markt and its landing in Social Media networks in Spain. Before the launch of its online store the company had established a broad online community and was well linked with its client base but yet didn’t necesarily have a strong presence in Social Media networks. He continued to explain the importance of engaging users in Social Media by creating On-Off-On content which is relevant and interesting to them, not just monetary discounts. One expample he gave was the alternative line for Facebook fans at stores.

2. Play Television: Javier Naharro Project Director at Play Television spoke about the company specializing in audiovisual content based on Transmedia, Crossmedia y Muliplataformas. He discussed cases such as Pandora and La Agulia Roja where he emphasized the need to not just create content but different forms to engage the community such as interactive games, special events etc.

3. Ideup:Antonio Mas founder of the company ideup! spoke about different applications available for Social Commerce stores. He explained new applications available for companies to use to facilitate utilization for users in social platforms. He concluded his presention with some tips for a successful Social Commerce store such as: Giving user an incentive to visit your store, simplify user experience and analyze the brand strategy.

4. First study in Spain about Social Commerce: Salvador Suarez from Territorio creativo spoke about the first study done in Spain on Social Commerce. He explained how to optimize the use of different platforms in order to promote sales. He emphasized the importance of generating relevant content for users, the integration of both on and offline content, and giving support through Social Media platforms. He gave an example how companies like Zara are doing a great job at integrating both on and offline content with the option for customers to order products online and later pick them up at store locations.

5.Dnovae: Domingo Carbonell from the company Dnovae spoke about the importance of online videos for companies. He explained the development of different platforms for the utilization of online videos by companies in order to differenciate themselves from competition. He also described the strategy of online videos which includes a four part process: Produce, Post, Interact, and Analyze.

6.El Plan B de Carlos Jean: Carlos Jean music producer and co founder of Novaemusik spoke about his music project called “El Plan B” which is a website where artists can share their musical talents with other artists. Carlos Jean claims El Plan B is: “a change in philosophy, a different way to create, produce and distribute music. It is a multimedia iniciative with video, music, artists, social networks and, above all, the 2.0 philosophy.”

7.Cris Sancho BuyVip España: Cris Sancho from the online brand name clothes outlet Buy Vip Spain spoke about the power of recommendations and how to sell more in Social Media. She explained the importance of engaging with fans on Social Media platforms in order to maintain and manage dedicated fans. She emphasized the fact that it is not always important for companies to obtain a large number of fans because its the quality fans that will eventually give you the highest conversion rate.

8.Mango: Roger Graell from Mango spoke about the company’s successful dive into e-commerce. He included some interesting strategies the company uses such as providing customers with a transparent sales strategy by offering sales through many different channels. He also discussed the importance of creating customer loyalty with the creation of an intricate supply chain strategy called “La Ultima Milla”.

9.Facebook: Facebook Spain provided some tips on how to sell more in Social Media commerce.

10. Fernando Polo: Fernando Polo closed this session of TcTalks by speaking about Social Commerce and the importance to reinvent the traditional 4 Ps marketing approach, he emphasized the significance of people in the marketing mix and the fact that it is necessary to pick up the lost ´P´along the way, the ´P´ for people.

Thanks to Courtney Imel, Social Media Analyst at Territorio creativo, for these lines.

"Social Media is not cool, making money is cool” Peter Shankman"

Thu, 27 Oct 2011 13:50:56 +0200

““Social Media is not cool, making money is cool” Peter Shankman”

- vía @CrisSancho en #TcTalks